Marketing Strategy Process:
Our team will meet with you to identify your business goals and brand objectives while reviewing any necessary materials you provide us with. After that we will create a project brief including a timeline for deliverables.
Research & Analysis
As we begin to learn more about your business, we will conduct an in-depth audit of your industry landscape in order to identify cultural trends, define your target customer, and determine the value propositions that make your brand stand out in the market.
Here we begin to lay the foundation for all future marketing efforts. We craft the messaging that properly communicates the voice of your brand, determine the specific channels that will help reach your target audience, and define the KPI’s that will help us track and measure the results of your marketing campaigns.
Creative Concept Development
We will utilize the established messaging and branding to design all of the creative assets needed to conduct the campaign. From print materials to unique collateral for each digital marketing channel, we will create a cohesive concept to unify your marketing campaign across multiple outlets.
Once the initial strategy is in place, we will create an activation plan for how to execute your campaign. Together we will work to allocate a budget for each marketing channel, develop a media plan, and establish an execution timeline to manage the deliverables of the campaign itself.